Job title: Disney+ Hotstar – Senior Manager – Ad Strategy – Entertainment PRS
Company: Novi Digital Entertainment Pvt. Ltd. (Hotstar)
Job description: Job Summary-
In this role, you will be responsible for formulating Disney + Hotstar’s Entertainment Ad sales proposition on the back of external market intelligence and internal user growth and product/ content innovations.
About the team-
The Entertainment PRS team is responsible for developing the overall monetization strategy for Entertainment on D+H, which includes – supply forecasting, pricing and packaging, and overseeing the ads delivery. Additionally, the team also contributes towards developing Annual Operating Plan and Long-Range Planning through analysis of market trends and internal data.
Reporting To – Entertainment PRS Head
Key Responsibilities-
Establish Disney + Hotstar’s as a platform of choice for Advertisers
– Take charge of ensuring Hotstar remains the platform of choice for advertisers and agencies with innovative ad formats
– Managing multi-stakeholder environment for ensure we keep pace with the changing demands of the digital advertising industry
– Determining pricing and packaging strategy for client offerings across a suite of entertainment content of Hotstar for freemium and subscribers
– Build customized media planning frameworks for advertiser asks with the dual objective of maximizing revenue and cater to their branding/marketing objectives
Maximize Ad Revenues for Disney+ Hotstar
– Take charge Take charge of long-term deals: work with sales, Creative Works and sports strategy teams to propose joint solutions that meet the client’s needs
– Own yield management
– Maximize sell through rate on available inventory
– Drive client delivery with ad operations team
Strategic outlook to the business
– Annual sales budgeting, target setting for sales teams as well as estimating revenue potential for HS Specials/multiplex available
– Constantly review current ways of working taking insights from the market as well as platform’s position to improve our offering in the market
– Strive to improve our current approach and tools for managing client asks and ensuring robust solutions to win share of wallet
Collaboration
– Effectively collaborate with different sales strategy teams (Ad Tech, Ad Ops and Brand solutions, B2B Marketing), front line sales team and other Disney+ Hotstar teams (Product, Content etc.) to develop solutions
Skills & Attributes for Success-
– Structured problem solver
– Ability to develop solutions in an ambiguous environment
– Should have worked in inter team and intra team collabacorative roles
– Excellent interpersonal skills
– Strong analytical and organizational skills
– Abreast of current and upcoming trends among brands and the industry
Preferred Education & Experience-
– MBA with 8-10 years of strategy/ consulting experience will be preferred
– Looking for candidates from management consulting/ business and/or strong digital advertising background
#Nontech
Expected salary:
Location: Mumbai, Maharashtra
Job date: Fri, 16 Jun 2023 04:56:30 GMT
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