Disney+ Hotstar – Senior Manager – Ad Strategy – Entertainment PRS

Job title: Disney+ Hotstar – Senior Manager – Ad Strategy – Entertainment PRS

Company: Novi Digital Entertainment Pvt. Ltd. (Hotstar)

Job description: Job Summary-

In this role, you will be responsible for formulating Disney + Hotstar’s Entertainment Ad sales proposition on the back of external market intelligence and internal user growth and product/ content innovations.

About the team-

The Entertainment PRS team is responsible for developing the overall monetization strategy for Entertainment on D+H, which includes – supply forecasting, pricing and packaging, and overseeing the ads delivery. Additionally, the team also contributes towards developing Annual Operating Plan and Long-Range Planning through analysis of market trends and internal data.

Reporting To – Entertainment PRS Head

Key Responsibilities-

Establish Disney + Hotstar’s as a platform of choice for Advertisers

– Take charge of ensuring Hotstar remains the platform of choice for advertisers and agencies with innovative ad formats

– Managing multi-stakeholder environment for ensure we keep pace with the changing demands of the digital advertising industry

– Determining pricing and packaging strategy for client offerings across a suite of entertainment content of Hotstar for freemium and subscribers

– Build customized media planning frameworks for advertiser asks with the dual objective of maximizing revenue and cater to their branding/marketing objectives

Maximize Ad Revenues for Disney+ Hotstar

– Take charge Take charge of long-term deals: work with sales, Creative Works and sports strategy teams to propose joint solutions that meet the client’s needs

– Own yield management

– Maximize sell through rate on available inventory

– Drive client delivery with ad operations team

Strategic outlook to the business

– Annual sales budgeting, target setting for sales teams as well as estimating revenue potential for HS Specials/multiplex available

– Constantly review current ways of working taking insights from the market as well as platform’s position to improve our offering in the market

– Strive to improve our current approach and tools for managing client asks and ensuring robust solutions to win share of wallet


– Effectively collaborate with different sales strategy teams (Ad Tech, Ad Ops and Brand solutions, B2B Marketing), front line sales team and other Disney+ Hotstar teams (Product, Content etc.) to develop solutions

Skills & Attributes for Success-

– Structured problem solver

– Ability to develop solutions in an ambiguous environment

– Should have worked in inter team and intra team collabacorative roles

– Excellent interpersonal skills

– Strong analytical and organizational skills

– Abreast of current and upcoming trends among brands and the industry

Preferred Education & Experience-

– MBA with 8-10 years of strategy/ consulting experience will be preferred

– Looking for candidates from management consulting/ business and/or strong digital advertising background


Expected salary:

Location: Mumbai, Maharashtra

Job date: Fri, 16 Jun 2023 04:56:30 GMT

Apply for the job now!

about Disney+ Hotstar – Senior Manager – Ad Strategy – Entertainment PRS
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